Launching business success

Every successful business in our city started with an idea. How that idea was nurtured and shaped into a business is part of the Penrith Made story.

This month, we’re turning our focus to Western Sydney University’s (WSU) Launch Pad, a business incubator and accelerator program that does just what its name suggests – launches businesses to the next level.

Established in early 2015 in partnership with the State Government and with support from a range of corporate sponsors, including Landcom, KPMG and NAB, Launch Pad provides facilities, assistance and resources for startup and high growth technology-based businesses in Western Sydney.

In its first three years, the program, which is offered in Penrith and Parramatta, has created 150 new jobs and added $130 million value to the region. Along the way, they’ve quite literally launched a wide range of businesses from mineral exploration to VR social gaming, health data analytics and more.

Launch Pad Penrith is based at the Western Sydney Corporate Centre at WSU’s Werrington campus. It is open to anyone living, working or wanting to get involved in Western Sydney.

Program Manager Rebecca Pham said Launch Pad’s strong focus on collaboration was key to drive innovation, jobs growth and economic output in the region.

“We are the largest incubator and accelerator west of the Harbour Bridge and we have a lot to offer,” she said. “There are a lot of talented people in our region and uncovering them is one of the most exciting parts of my role.”

Once on board, these talented people are offered a co-working space and offered specialist business advice, one-on-one mentoring, events, networking, training and education.

“Our programs help Launch Pad clients to validate their ideas and, from there, create a commercial product and connection with investors,” Ms Pham said. “Being part of Launch Pad puts them in the heart of all the research and innovation that’s happening in Western Sydney.”

Launch Pad also offers space to established businesses like Aquacell (see our feature story), a world leader in water recycling systems.

“For Launch Pad tenants like Aquacell it’s all about a great facility and connection to opportunity – whether it’s research taking place at the university, working with talented interns, getting involved with new buildings on the WSU campus, or working with our partners like Landcom who aim to provide sustainable communities and affordable housing in our region.”

The partnership works both ways. Launch Pad clients benefit from connections with industry, tailored advice and a discount on services, while industry partners gain a direct pipeline to talent, expertise and innovative thinking.

“I’d encourage any entrepreneurs looking to take the next step to make contact with us,” Ms Pham said. “We’re here to help innovative businesses grow long term – in particular tech-based businesses, which in today’s environment is almost every business. But we’re also looking to support established businesses who are transitioning to the use of new technologies.”

To find out more about the program contact This email address is being protected from spambots. You need JavaScript enabled to view it., or visit the Launch Pad website.