Embrace the Sunshine: Council's 'Love Summer, Love Penrith' Campaign

As the temperature rises and the holiday spirit kicks in, Council is gearing up for an exciting summer with the launch of its newest marketing campaign, 'Love Summer, Love Penrith.'

Running throughout the summer period, this initiative is set to showcase the vibrant attractions and experiences that make Penrith the perfect summer destination.

The campaign aims to leverage the warmer weather and the extended Christmas break to attract both residents and visitors to explore the beauty and adventure that Penrith has to offer. With the tagline 'Love Summer, Love Penrith,' the focus is on creating a memorable experience for all, emphasising the city's natural charm and diverse attractions.

Highlighting Penrith's strengths in recreation and adventure, the campaign seeks to extend visitors' length of stay and spending. The collaborative efforts with local tourism operators bring forth enticing 'Summer Specials' that will be featured on www.visitpenrith.com.au, providing comprehensive options for one, two, or more days of exploration. Local attractions, accommodation and food and beverage offerings including Cables Wake Park, iFLY Downunder, Mr Watkins, Elton Chong and the newly opened Pullman Sydney Penrith are just some of the venues with offers available throughout the summer period.

Some much-loved Council run events are also returning to Penrith over summer for residents and visitors to enjoy, including the Ripples Australia Day Party, and the Christmas outdoor cinema at Coachman’s Park, St Marys.

Another exciting development for this summer is the opening of Penrith Beach, as announced by the NSW Government. This addition to Penrith's offering is expected to draw even more residents and visitors to enjoy summer in Penrith.

The Love Summer, Love Penrith campaign aligns seamlessly with the actions of the newly adopted Penrith Visitor Economy Strategy 2023-2030, specifically profiling Penrith as a compelling visitor destination and delivering biannual tourism marketing campaigns. Council has strategically partnered with media outlets such as Time Out Sydney and Australian Traveller to amplify the campaign message, focusing on adventure attractions, dining scenes, and high-end activities.

As Penrith City Council invites everyone to 'Love Summer, Love Penrith,' let the warmth of the season guide you to an unforgettable experience in the heart of Penrith.